In the recent "2010 Chinese and Foreign Corporate Culture Beijing Summit --Inheritance and Innovation of Corporate Philosophy in New China 60 Years" organized by the China Research Institute of Enterprise Culture, ICBC won the title of "Top 10 Most Influential Corporate Philosophy in New China 60 Years" for its "Integrity" culture. Meanwhile, 26 entities of ICBC including Zhejiang Branch claimed the title of "National Excellent Organization in Corporate Culture Building". Eleven ICBC staffs were granted the title of "National Best Performer in Corporate Culture Building". These awards have manifested ICBC's remarkable achievements in building corporate culture.

The "Integrity" philosophy of ICBC advocates integrity, honesty and loyalty, respect professional ethics, a strong sense of responsibility and accountability, and best delivery of credit promises to customers, shareholders, employees, and the community in business management and strategic progress. "Integrity" is the core and essence of ICBC values. It constitutes a solid foundation for starting and strengthening business. When evaluating all candidates, both industry experts and panel judges spoke highly of "Integrity" and recognized ICBC as a national model of the "Integrity" culture in 60 years of new China history. Under this distinct corporate culture and commitment, ICBC has been growing into a large-scale listed bank with largest capitalization, highest profits, best brand value and largest customer deposits across the world, and has made significant contribution to building a highly credible society.

An ICBC official said, the reform of the ICBC was accompanied by the process of the corporate culture building, evolution, enriching and perfection. The bank boasted a rich corporate culture heritage riding through waves of market reform, cultivated outstanding entrepreneurship and business philosophy, and formed its unique cultural genes. The corporate culture of ICBC, which has been developed through legacy of innovation, helped promote the bank's reform at various stages, ensure the smooth progress in operations and management, and build a good corporate image. In future, ICBC would make every endeavor to build a unique and modern corporate culture to guide its employees' values and best practices, which would lead to a new stage of development and innovation and add impetus to the strategic transformation and long-term growth. The new framework for corporate culture would render support to facilitate a balanced progress among customers, employees, shareholders, the community and ICBC, build a high-quality workforce, improve core competencies and grow into a world leading modern financial organization.

This award is part of a program on corporate culture in New China 60 years and the 2010 corporate culture building initiated by the China Research Institute of Enterprise Culture. The main purpose is to showcase the corporate culture formed in the 60 years after new China was founded, spread success stories and good examples in cultivating corporate philosophy, and share and promote best practices among Chinese businesses. The "Top 10 Most Influential Corporate Philosophy in New China 60 Years" award is considered the most respected with the highest value.